Key Elements

• Housing – A strong emphasis on new multi-family housing in the downtown core and single-family housing in the in-town neighborhoods.
• Commercial development – Several mixed-use projects on both city-owned and privately-owned land with retail and restaurant tenants on the first floor and housing and offices on the upper floors.
• Waterfront enhancement - Development which strengethens the relationship of the downtown to the waterfront.
• Parking – The addition of 550 on-street parking spaces and the phasing in of three public parking garages. On-site parking screened with landscaping, and whenever possible located behind the buildings.
• Architecture – Variety in the style of the architecture with buildings that are pedestrian in scale, greater detail on the ground level, multiple stories and engage the street edge with a minimal setback. Buildings that reflect the regional character of Hampton with simple roof forms, traditional materials, and carefully composed facades.
• Streets, Roads and Gateways – A new expressway entrance for King Street and street improvements to make the entrances into downtown more attractive and accessible. The transformation of Settlers Landing Road into a pedestrian-friendly main street to better connect the waterfront with the rest of the downtown core. Enhancing the existing street networks to provide options for the pedestrian and the motorist, extending Franklin Street through Old Hampton Lane to Settler’s Landing Road.
• Neighborhoods – New parks and infill development in surrounding neighborhoods and initiatives to upgrade and revitalize the community.
• Critical mass – The development of sufficient clusters of housing, retail, restaurants, attractions and other businesses to position Downtown Hampton as a regional destination and vibrant neighborhood.

Housing Market Study

Boundaries of the Study Area
The housing market study was done for the downtown core with boundaries from the Hampton River to the east, to Eaton St. to Pembroke Ave., to Armistead Ave. The master plan boundaries are the Hampton River to the east, I-64 to the north, LaSalle Ave. to the west, and Ivy Home Road to the south.

Market Potential By Draw Area
Hampton: 47.5 percent
Region: 21.8 percent
Nation: 30.7 percent

Market Potential By Household Type
Empty Nesters & Retirees 35%
Traditional & Non-traditional families 11%
Younger Singles & Couples 54%

Target Residential Mix

Based on a 15 percent capture of the potential market for multi-family units, and a 10 percent capture of for-sale single family attached units, the core Downtown should be able to support up to 125 new units per year.

Retail and Office Market Study

Economic Research Associates (ERA) conducted a commercial market analysis for the Master Plan. Within the boundaries of the entire study area, the total market demand for new retail is 51,200 square feet to 64,100 square feet that would have to be absorbed over a five-year period. These estimates are contigent uponconstruction of new housing as proposed in the Downtown Master Plan. Food service tenants should account for roughly half of the total market demand.

Recently Completed Projects

• Kings Way Corporate Apartments - renovation and readaptive use of the old city hall building to create long and short term corporate apartments
• Wilson's Landing - 30 luxury for-sale condominiums
• Heritage Apartments - 140 new luxury apartments
• River Street Park - a new urban waterfront park located within the Pasture Point neighborhood
• Parking and traffic improvements to Settlers Landing Road
• Curb Appeal grant project in the Pasture Point neighborhood
• Renovation and opening of the Crowne Plaza Hotel at the former Hampton Marina Hotel

On-Going Projects

• Streetscape improvements on North King Street from I-64 to Pembroke Avenue
• Redesign and engineering of the Bridge Street bridge
• Location and engineering study for a new Circuit Courthouse
• Renovation and re-use of former post office building as a boutique hotel

Proposed Projects

• Large mixed-use building with parking garage across from Carousel Park at the former Goodyear site
• New bank and office building at the corner of Lincoln and Wine streets
• Construction of a iconic mixed-use building at the corner of Kings Way and Queens Way
• Innovative re-use of the historic Armory building